In 2022, we launched the "Give Better A Try" campaign, designed to blend creativity, design, and humor for a more engaging customer experience, all while adhering to strict regulatory guidelines.
KPI's: Our goal was to obtain over 700,000 quotes for Car, Telematics, Home, and Travel Insurance. While conversion was the ultimate end goal, we needed to create sales of policies from the high pool of quotes that this campaign aimed to generate.
We received over 1.5 million unique visitors to our site, and we maintained a spontaneous brand awareness score of 3rd place. Standard Motor Insurance received 443,126 quotes, Home Insurance 73,858 quotes, and 123GO had 135,011 quotes.