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Paddy Power

"Hello Punters" was our Cheltenham Festival campaign which aimed to infuse creativity, design, and humor to enhance engagement with our customers, while ensuring this was carried out within a heavily regulated environment, ensuring an engaging experience for the company's five million+ customers worldwide.


I was responsible for generating artwork across various platforms, including social media, display advertising, desktop and mobile banners, editorial (press), billboards, lightboxes, print materials, apparel, and event point-of-sale (POS) collateral.

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